We do well what we know how to do. And we do it with you.

Más de medio siglo fabricando patatas fritas y snacks, con dos plantas de producción de última tecnología y presencia en más de 80 países. El socio de confianza para retail, distribución, horeca y marcas propias.

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+80

Countries

100% FULL
CONTROL

/ 2 production plants / Present in 80+ countries / IFS Food / BRCGS/ Halal/ FDA/ SMETA / Gluten free ★ Private label · MDD / Retail · Foodservice · Export

About us

Since 1965 we have been making crisps and snacks with a very simple idea:
doing it well, from the source to the final result.

1965 TRADITION
CRAFT

Track record

+60

Years manufacturing

Capacity

Plants in Bullas (Murcia)

Reach

+80

Countries served

A family business with an international outlook. We combine technology, experience and care for the product to offer real solutions to customers all over the world.

"What defines us is not what we say, but how we work every day."

Discover our story arrow_forward

What we do

Crisps and snacks with full control of the process.

From field to pallet. Every step happens under our control, in our plants, with our team. That is how we guarantee flavour, quality and genuine traceability.

100%Audited processes

5.Product ranges

01 restaurant

Authentic flavour, from field to pallet.

Full control of the process, from raw material to the last box.
02 storefront

Ranges tailored to every channel.

Retail, foodservice, export. Product designed for your business.
03 handshake

Bespoke development for private label (MDD).

Your brand, our know-how. Turnkey, no strings attached.
04 verified

Certified quality: IFS, BRC, Halal and more.

Externally audited. The most demanding standards in the industry.
05 local_shipping

Bespoke production, packaging and distribution.

International logistics, palletising and export documentation.

Our ranges

A range for every channel.

From the most traditional recipes to the most disruptive creations. 6 ranges, one single standard.

See all →

Selección Gourmetarrow_outward

Selección Gourmet

Flavours with a twist

Extraordinariasarrow_outward

Extraordinarias

The most premium

Extra Gruesasarrow_outward

Extra Gruesas

Thick cut for canapés

Tradicionalesarrow_outward

Tradicionales

The classic one

Weirdoarrow_outward

Weirdo

The boldest one

Inessencearrow_outward

Inessence

Crisps with intense flavour

Looking for something specific? We have formats from 30 g to 1 kg, multipacks and made-to-measure production.

See full catalogue arrow_forward

Who we serve

Those who want a brand fiable, with industrial judgement, that responde.

No posturing. No false promises.
With product, structure and vision.

Distributors

Retail & supermercados

Foodservice channel

Private label (MDD)

arrow_outward

Export

Why Rubio

What sets us apart.

We do not promise what we do not have. Five things we can back up, with plants, with a team, with audits and with years of doing it.

01factory

Real industrial capacity

A structure ready for big challenges and big volumes.

02tune

Commercial flexibility

We adapt product, format and service to each customer and market.

03public

Export experience

An active presence in more than 80 countries across five continents.

04science

Innovation that makes sense

We invest in real innovation, not in fads. R&D that reaches the shelf.

05groups

Technical and human team

Straightforward, direct and professional. Always close by.

→ Your turn

Shall we talk about your project?

Get in touch arrow_forward

Private label · MDD

Service 360º.

You have an idea, we turn it into a product. Turnkey development, manufacturing and distribution for your brand.

Production plants · Bullas (Murcia)

lightbulb

STEP 01

We listen

Briefing & estrategia

draw

STEP 02

We design

Prototipo & I+D

factory

STEP 03

We produce

Technical manufacturing

inventory_2

STEP 04

We pack

Final packaging

public

STEP 05

We distribute

Global logistics

science

Sensory laboratory

Constant innovation to develop exclusive flavour profiles.

verified

Certified quality

The highest international standards: IFS Food, BRCGS and FDA.

trending_up

Scalability

Industrial capacity for large volumes while keeping craft quality.

I want to launch my own line arrow_forward

Let's talk

Shall we talk? Tell us about your project.

Whether you are a distributor, a shop, a foodservice operator or you want to launch your own brand, we answer with clarity, speed and solutions.

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Rubio Snacks, S.L. has been a beneficiary of the European Regional Development Fund, whose aim is to improve the competitiveness of SMEs, and of the Institute for Development of the Region of Murcia (INFO), through which it has launched an Internationalisation Plan to strengthen its competitive position abroad. «A way of making Europe»