Industrial strength.
Craft soul.
Real flavour.

More than 60 years doing what we know best: proper crisps and snacks. Since 1965, our family business has grown with one clear idea: work well, care about the detail and always deliver quality.

Equipo de Patatas Rubio en la planta de Bullas
Since 1965
Family business

A family business with an international outlook.

Since 1965, our family business has grown with one clear idea: work well, care about the detail and always deliver quality.

Today we are a solid brand, with an international outlook and firm values. We combine technology, experience and care for the product to offer real solutions to our customers all over the world.

"

What defines us is not what we say, but how we work every day.

The Rubio philosophy
Our capacity

Industrial capacity real.

Our growth has not diluted our origins. It has reinforced them.

  • 01 factory

    2 state-of-the-art production plants

    With full quality control on every batch and genuine traceability.

  • 02 tune

    Flexible production

    From large volumes to bespoke developments. No strings attached.

  • 03 verified

    International certifications

    IFS Food, BRCGS, Halal, FDA and SMETA. Audited every year.

  • 04 public

    An active presence in more than 80 countries

    Europe, the Americas, Africa, the Middle East and Asia-Pacific.

  • 05 groups

    Audited processes and an expert technical team

    People who have been here for years. Know-how that gets passed on.

Our pillars

What makes us sostiene.

Five values that are not posters on a wall, they are the decisions we make every day.

01

Strength

An industrial structure ready for big challenges.

Founding pillar
02

Modern craftsmanship

A controlled process, but with soul at every step.

Know-how
03

Reliability

What we promise, we deliver. No exceptions.

★ Differentiator
04

Constant evolution

Real innovation, not fads. R&D that reaches the shelf.

Ongoing R&D
05

Closeness

Straightforward, direct and professional. Always close by.

A human approach
Next step

Want to see how we work?

Discover our products and our private label service.