content_cut
Types of cut
Every cut has its own character. We help you choose the one that best fits your shelf or your kitchen.
- Classic
- Thin and crispy
- Craft thick cut
- Ridged
- Extra thin
Industrial capacity. Flexible production. Authentic flavour.
Una gama completa de patatas fritas y snacks pensada para cada canal, mercado y consumidor. Lo mismo si necesitas 30 g para impulso que cajas de 1 kg para horeca.
Weirdo
Inessence
Tradicionales
Extraordinarias
★ Six ranges
/ Formats from 30 g to 1 kg
/ Multipacks
/ Made to measure
/ High-oleic sunflower oil
/ Palm oil free
★ Gluten free available
Our ranges
Six ranges, one single standard.
Classic
The usual, done well
Traditionally cut crisps, in high-oleic sunflower oil and olive oil. No additives, gluten free. What a good crisp has always been.
Cut
Traditional · Ridged
Oil
High-oleic sunflower · Olive
Formats
30 g · 50 g · 150 g
Gluten free
Sí
Ideal for:
Supermarkets, impulse channel, traditional shops
Gourmet · Innesence
Sophisticated flavour
Unique recipes: black truffle, Himalayan pink salt, smoked paprika. And packaging with an international look. The premium range designed for gourmet shops and tables that surprise.
Flavours
Truffle · Pink Salt · Paprika
Packaging
International premium
Formats
120 g · 150 g
Oil
High-oleic sunflower
Ideal for:
Gourmet shops, export, fine dining
Healthy / Functional
The good stuff, lighter too
Crisps with no salt and no palm oil, gluten-free snacks and formats with clear nutritional profiles. For the organic shelf, the health channel and European export.
Without
Salt · Palm oil · Gluten
Certification
Gluten free · Organic (in progress)
Formats
40 g · 90 g
Oil
High-oleic sunflower
Ideal for:
Conscious consumers, organic channel, EU export
Bold
Sub-brand
WEIRDO
Bold sells
Rubio's provocative range. Daring flavours in single and family formats, designed for young consumers looking for something different. No permission asked.
Flavours
Crazy Barbecue · Extreme Cheese · More
Design
Disruptive · Colourful
Formats
45 g · 100 g · Multipack
Target
Young consumers
Ideal for:
Young, bold consumers
Foodservice and HORECA
Volume and reliability
Bags of 500 g, 1 kg and more. Crisps that resist humidity with a stable texture under a heat lamp or in quick service. Designed for kitchens that cannot afford mistakes.
Texture
Stable under a heat lamp
Formats
500 g · 1 kg · Boxes x8
Shelf life
High humidity resistance
Logistics
Optimised palletising
Ideal for:
Hospitality, catering, large events
Private label
Your brand
here
B2B
Private Label (MDD)
Your brand, our know-how
Bespoke development: flavour, weight, format and design, with Rubio quality guaranteed. Designed for large chains and distributors who want their own line without giving anything up.
Development
Bespoke · R&D included
Minimums
From 1 pallet/SKU
Design
Adapted packaging
Labelling
Multi-regulation
Ideal for:
See 360º Service arrow_forward Large chains and distributors
Customisation
We adapt it to your channel.
Three areas of customisation. Combine them as you need: cut, flavour and format defined for your market.
restaurant
Flavours
A broad catalogue of proven recipes, plus bespoke profiles developed in our sensory laboratory.
- Traditional salt
- Black truffle
- Balsamic vinegar
- Smoked paprika
- Barbecue
- Cured cheese
- + Bespoke
inventory_2
Formats
From impulse to family packs, from single servings to foodservice. Multipacks and special runs on demand.
- 30 g
- 50 g
- 120 g
- 500 g
- 1 kg
- Multipacks
- HORECA XL
Bespoke product
Need a bespoke product?
Tell us about your project and we develop it with you. Briefing, prototype, production and delivery.
